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A Website Redesign for the Next Generation

A Website Redesign for the Next Generation

As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.

As the lead UX/UI designer, I had the opportunity to spearhead the website redesign for RoseBank College, a project aimed at reinvigorating the brand and attracting a diverse audience of young learners and professionals.

View Website

View Website

Timeline

2023

Role

Lead Designer

Background

Background

RoseBank College, renowned for its innovative approach and blended learning, has been named the "coolest college" by the Sunday Times for three years running. Offering 17 of 35 qualifications online, the college caters to a diverse audience including full-time and Grade 12 students, young professionals, and part-time learners. Marketing efforts focus on influencing key decision-makers such as students, parents, and sponsors.

RoseBank College, renowned for its innovative approach and blended learning, has been named the "coolest college" by the Sunday Times for three years running. Offering 17 of 35 qualifications online, the college caters to a diverse audience including full-time and Grade 12 students, young professionals, and part-time learners. Marketing efforts focus on influencing key decision-makers such as students, parents, and sponsors.

The Goal

The Goal

My goal was to create a website that positions RoseBank College as a new-age institution while preserving its market prestige. The design aimed to establish the college as cool, first-class, and top-tier, with a focus on improving the flow and user experience in content structure.

My goal was to create a website that positions RoseBank College as a new-age institution while preserving its market prestige. The design aimed to establish the college as cool, first-class, and top-tier, with a focus on improving the flow and user experience in content structure.

Solutions

Solutions

1

Simplify Website Content

I streamlined the content and optimized the navigation, building a structured design system focused on a clear and concise presentation of information.

2

Course Finder Wizard

Recognizing the stress students face when choosing a field of study, the design aimed to provide a reassuring and supportive experience. A "course finder wizard" was introduced to simulate the guidance of a student advisor, making the exploration and discovery of suitable courses more manageable and less overwhelming.

3

Promoting an Inclusive and Innovative Environment

The branding and UI design highlight the college's commitment to inclusivity and innovation. By presenting a happy and diverse brand image, the website aims to make prospective students feel welcomed and excited about the opportunities at RoseBank College.

Conclusion

Conclusion

The redesigned website for RoseBank College successfully blends the cool factor with a sense of prestige, catering to the diverse needs and preferences of its target audience. As the lead UX/UI designer, I was proud to contribute to the college's mission of attracting the next generation of learners and reestablishing its position as a leading educational institution.

The redesigned website for RoseBank College successfully blends the cool factor with a sense of prestige, catering to the diverse needs and preferences of its target audience. As the lead UX/UI designer, I was proud to contribute to the college's mission of attracting the next generation of learners and reestablishing its position as a leading educational institution.

Tools

Tools

Figma

Adobe

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Julia Ratcliffe

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