Designing for Sustainability and Luxury

I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website.

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Timeline

2018-2020

Role

Lead Designer

Background

Founded by professional guide Beks Ndlovu, African Bush Camps specializes in luxury tented camps and lodges in Botswana, Zimbabwe, and Zambia. With over 17 different camps, they offer extraordinary wildlife and safari experiences in some of Africa's most pristine areas.

Design Goal

My primary goal was to elevate their branding and ensure consistency across all touchpoints.

Expanding The Brand Identity

I refreshed their existing brand guidelines to reflect the natural look and feel of the African wilderness while maintaining a luxurious vibe. Natural textures like paper were introduced to enhance the organic feel.

Consistency

Maintaining brand consistency across various touchpoints was crucial. I worked on menu designs, pamphlets, email signatures, and pillow cards to achieve a cohesive brand identity.

Website

As a travel company, the website was a critical tool for informing guests about different locations and camps and serving as a key funnel for generating inquiries for the sales team.

Solutions

I redesigned brand collateral and worked on building the website.

Website User Experience

I rethought the user flow and the story the website should tell to improve lead generation.

Website Look & Feel

My goal for the website's look and feel was to encapsulate the softness and relaxation of a safari experience while allowing the beautiful imagery to shine. Bright orange was introduced for call-to-action elements.

A thought Out CMS system

I created a consistent page design and flow for the camps, locations, and countries, using imagery to showcase their uniqueness.

Conclusion

Over three years, I successfully implemented their new website and extended their new brand design across all touchpoints. It was a great privilege to work with such an incredible team.

Tools

Figma

Adobe

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